ADIDAS BAD BUNNY SUPER BOWL PERFORMANCE

Photo Credit: Getty Images, PR usage provided by adidas Originals

Bad Bunny performs at the Super Bowl LIX Halftime Show, debuting the unreleased adidas Originals para Bad Bunny BadBo 1.0 in White on February 8, 2026 at Levi’s Stadium in Santa Clara, California.

The BadBo 1.0 is Bad Bunny's first-ever signature shoe with adidas Originals, initially introduced in a limited release of 1,994 pairs in a debut Brown colorway in January 2026.

About adidas Originals

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

About Bad Bunny

Bad Bunny, born Benito Antonio Martínez Ocasio, is a multi-platinum recording artist and 3x GRAMMY® winner whose genre-defying sound and unapologetic individuality have reshaped modern music and culture. Named Spotify’s most-streamed artist globally for three consecutive years (2020–22), he holds the record for the highest-grossing tour in a single calendar year selling 2.4 million tickets across 81 shows and grossing $435 million and broke theBarclays Center revenue record, surpassing Jay-Z. In 2025, his groundbreaking 30-show residency, NO ME QUIERO IR DE AQUÍ, at the Coliseo de Puerto Rico sold nearly half a million tickets, with an additional date added due to overwhelming demand. The final show, live-streamed globally by Amazon Music, became the most-watched single-artist performance in the platform’s history. Bad Bunny has consistently redefined global music, breaking records while elevating Latin music to unprecedented heights. Most recently, he made history once again, becoming the first Spanish-language artist to receive nominations in the coveted Big Three categories at the 68th Annual GRAMMY Awards: Album of the Year, Record of the Year, and Song of the Year. He received six nominations in total, further cementing his influence and groundbreaking impact on the music industry worldwide. This follows a long list of historic milestones: in 2023, he became the first artist to earn an Album of the Year nomination for a Spanish-language project with Un Verano Sin Ti, he became the first Latin artist to land 100 entries on the Billboard Hot 100 and he topped the Billboard 200 for three consecutive weeks with his latest album DeBÍ TiRAR MáS FOToS. He has also delivered the most-watched NPR Tiny Desk performance in the series history and became the first Spanish-language act to headline Coachella. Continuing his record-breaking streak, Bad Bunny earned 5 Latin GRAMMY Awards at the 2025 ceremony, bringing his career total to 12 Latin GRAMMY wins. Beyond music, Bad Bunny has become a force across fashion and entertainment: co-chairing the Met Gala, gracing the cover of Vogue Italia, leading major campaigns for brands like Calvin Klein, starring in film projects with Darren Aronofsky and Adam Sandler, and making a historic appearance on Saturday Night Live as both host and musical guest. He also returned for the show’s landmark 50th Anniversary celebration, cementing his place as a pop culture icon. With a singular voice and boundary-pushing artistry, Bad Bunny continues to shape a new era in global entertainment—one where language, genre, and geography are no longer limitations.

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