adidas and Willy Chavarria Bring Together Fans at NBA All-Star Weekend 2026

Amsterdam — February 16, 2026 – adidas and Willy Chavarria continue their partnership rooted in culture and sport by bringing together fans to celebrate NBA All-Star Weekend 2026 in Los Angeles. The highlight of the weekend features a new product launch, unique fan experiences, and community focused events on February 12 – February 15 at Shoe Palace. 

Inspired by his upbringing in California, the adidas capsule collection and Shoe Palace pay homage to LA culture through fashion, music, and food.

adidas x Willy Chavarria All-Star Weekend Capsule Collection

adidas Originals and Willy Chavarria debut an All-Star Weekend capsule where sport, culture, and community move as one. Launching exclusively in Los Angeles before making its impact worldwide, the drop includes a dedicated NBA All-Star Weekend capsule and a Compton Cowboys collaboration. The collection is a full range of apparel and footwear, led by a Harden Vol. 10.

adidas x Shoe Palace x Willy Chavarria Backyard Cookout steeped in LA culture, this event features pop-up shops, regionally inspired food, an exhibition basketball game with guests, and surprise musical performances from artists including global superstar Peso Pluma, and Randy Savvy from Compton Cowboys, a nod to the collection.

The adidas Originals x Willy Chavarria All-Star Weekend collection available at Shoe Palace on 2.13. Available globally on 2.13 on the CONFIRMED App, adidas.com. 

adidas.com/willychavarria

@adidasOriginals

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About Willy Chavarria

The Willy Chavarria mission is to uplift the underrepresented through the transformative power of art and design. The brand’s collections embody a sensitive and cinematic approach, seamlessly blending the emotional depth of art with contemporary political themes, telling a compelling story of the human spirit. Willy strives to be a voice for the voiceless, often collaborating with organizations to advocate for social justice. His inspiration is drawn from biographical elements, including nods to his Mexican-American heritage, the beauty found in the streets, and the surrounding culture.

About adidas Originals

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.