ADIDAS UNVEILS ITS FIRST HYBRID FITNESS SHOE

adidas unveils a new era of performance footwear with the launch of the Adizero Dropset Elite – its first dual-purpose fitness racing shoe. Fusing the best of its speed-focused Adizero and functional strength-training Dropset range, the brand-new design is built to deliver both running speed and controlled stability for functional movements, empowering athletes to excel at every station and stride.  

"Hybrid fitness racing is surging in popularity, but athletes have been forced to compromise between the cushioning and energy return of a running shoe and the stability and support of a training shoe," said Aimee Arana, Global SVP & GM adidas Sportswear & Training. "We've eliminated that compromise by integrating the proven technology in our speed-focused Adizero line – known for helping athletes secure over 200 race wins and 29 world records – with the best-in-class technology seen in our Dropset range, which has fuelled victories at some of the biggest cross-functional fitness stages in the world and is worn by top athletes across sports for their training routines. This combination has resulted in a product that delivers pace and power in one shoe for this new era of athletic performance.” 

The industry-defining footwear was born from intensive research and development at adidas' state-of-the-art Innovation Lab in Herzogenaurach, Germany. Central to its creation was a deep collaboration with leading athletes, including two-time HYROX world champion Tim Wenisch, along with elite competitors including Graham Halliday, Ella Wilkinson, Fabian Eisenlauer, Jana Lebenstedt, and Jennifer Muir. Months of invaluable racing insights directly informed every aspect of the shoe's design – including grip that performs on carpet, speed-optimization and the stability required for demanding functional movements such as wall balls. 

The adidas Adizero Dropset Elite features:

The shoe has already been worn to victory by Tim Wenisch in the HYROX Elite 15 Male Singles in Melbourne last year – with many of adidas’ leading hybrid athletes set to wear it throughout the course of the season. Speaking on the shoe, two-time HYROX world champion Tim Wenisch said: "When wearing the adidas Adizero Dropset Elite, I feel fast, stable, and in control. The grip is great and I feel supported throughout the race. This shoe unlocks a whole new level of confidence for me on the course. With it, I’m more determined than ever to defend my title and become the back-to-back World Champion in Stockholm later this year.” 

This launch comes as part of adidas’ wider commitment to hybrid fitness events following the announcement of a long-term partnership with its official hybrid competition partner - ATHX. Following a successful run in the UK, the two will bring the “Ultimate Fitness Experience” to additional locations over the next few months. 

The Adizero Dropset Elite will become available for ambitious hybrid athletes from March 18th for €270 via https://www.adidas.com/article/LA6218.html.

Weight: 210g 

Drop: 12mm 

Stack height: FF32 & RF 44 plus 4mm sockliner 

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